Activewear that leads you to your peak performance //
Making ordinary —extraordinary
Better[Version] is an activewear collection for athletes featuring breathable materials for various body types and workouts. Designed for comfort and performance, it caters to yoga and intense activities. Launching in Singapore, it aims to connect with fitness enthusiasts who value quality and style.
Better [ Version ]
The challenge is that the design feels ordinary compared to competitors; while the materials are outstanding, product photoshoots for activewear can become monotonous and repetitive. My role is to make it appealing and desirable from its looks. The idea is to implement the brand story that I have curated for this brand and implement the fine art artistry by playing the lights and focusing to great the sense of curiosity and to focus on the details and focus on the movement when you wear this activewear to let people imagine better how you can wear these active wear in any workout scenario.
